How the Halden Partner Engine works

From warm intro to monthly payout — the operational detail.

What "one warm intro" actually means. How attribution and payouts work. What the dashboard shows. What we ask of you during the relationship.

01 / 06 The journey · intro to first payout

Six steps from your warm intro to your monthly recurring deposit.

  1. 01

    You make a warm introduction.

    A warm email intro to a Halden contact, a LinkedIn connection that ends in our DMs, a verbal referral in a client meeting, or a co-branded asset that drives the client to a partner-tagged landing page.

    The introduction must be genuine — based on relationship trust, not bought from a lead list.

  2. 02

    The client becomes a Halden conversation.

    Halden runs the diagnosis call (free 30-minute), the scoping conversation, and the contract. You don't attend. You don't sell. You don't write the contract.

    Average time from your intro to the client's first payment: 7–21 days, depending on the client's decision pace.

  3. 03

    The client signs and starts paying.

    Day 0 of the partnership for that client. The first monthly payment lands in Halden's account.

    You receive a confirmation email and the client appears in your partner dashboard within 24 hours.

  4. 04

    Your 50% revenue share kicks in.

    50% of every payment that client makes accrues to your partner balance, starting from the first payment.

    If they're on Tier 1 ($1,500/wf/mo), you're now earning $750/month per workflow they run. Across the tier ladder: $250–$2,500/month per workflow.

  5. 05

    Halden runs everything else.

    Onboarding, OAuth wizard, workflow build, monthly iteration reviews, support, retention, expansion. Zero operational burden on you. The client doesn't email you with questions — they email Halden.

    You get a monthly partner digest summarising: payments collected, MRR generated, workflows active, expansion happening on your accounts.

  6. 06

    Monthly recurring deposit.

    Your partner balance pays out on a monthly cadence. Payment method and timing detail in the partner agreement.

    For lifetime-rate partners, this continues for as long as the client stays. For 2-year-rate partners, this continues for 24 months from the client's first payment.

02 / 06 How we track your referrals

Two paths. Both attributed.

Path 1 · Direct intro

You introduce a contact via email, LinkedIn, or in person. The contact mentions you to Halden during the diagnosis call. We tag the deal to your partner record manually.

your-email → halden contact
Path 2 · Tagged landing page

You share a partner-tagged URL in a podcast episode, a newsletter, a content post, or a co-branded artifact. Anyone who visits via that URL and converts is attributed to you automatically.

haldenhq.com/?ref=your-slug

Both paths produce the same compensation. Most marquee partners use both — direct intros for warm clients, tagged URLs for audience-distributed content.

03 / 06 What your dashboard shows

Live view of every account that came in through you.

The partner dashboard at app.haldenhq.com/partners shows:

You see what we see. No one-way street.

04 / 06 The "Operational Debt Index" co-publication

A vertical research artifact, your brand on the cover. Halden produces; you approve.

Once a quarter, Halden produces an "Operational Debt Index — [Vertical] Edition" co-published with an active partner. The artifact is:

Production timeline
1–2 weeks per edition.
Capacity constraint
One edition per marquee partner per quarter, max. Halden produces ~4 editions per quarter total.
Eligibility
Any signed partner. Not marquee-only.
05 / 06 The guarantee · operational

$2,000 in 90 days, or Halden pays the difference.

The mechanic

If your first referred client doesn't generate at least $2,000 in partner revenue within 90 days of their first payment, Halden pays you the difference as a one-time true-up.

The math

Day 0  → client signs and pays first invoice.
Day 90 → Halden calculates total partner revenue (50% of all payments).
if total < $2,000  → Halden pays you ($2,000 − total) as one-time true-up.
if total ≥ $2,000  → guarantee satisfied; no action needed.

Conditions

  • Client must remain active for 90 days (no refunds, no chargebacks).
  • Partner must have made a genuine warm introduction (not from a bought lead list).
  • One guarantee per partner — first referred client only.

Why the guarantee exists

This is a conditional better-than-money-back mechanic. It filters out non-serious partners and converts the serious ones — partners who believe the guarantee move faster and introduce more clients.

06 / 06 The partner commitment

Three things we ask. We say them explicitly.

  1. 01

    Genuine intros.

    Make warm introductions to clients you genuinely think Halden fits. Not lead-list dumps. Not arms-length names you don't know. Halden's managed-outcome model means we only earn the 50% if the client stays — and clients stay when the introduction was real.

  2. 02

    Approve before publish.

    Co-branded artifacts go through your approval before publication. We don't move without your sign-off.

  3. 03

    Tell us when something isn't working.

    Your audience matters more to us than any single deal. If a referred client is having a bad experience, tell us. We'll fix it or refund. The partner program lives or dies on partner trust — we operate accordingly.

— / — Ready

Apply to partner. We'll walk through your specific questions on the call.

Want to talk first without applying? Email [email protected]